AI In Print—Real Use Cases You Can Implement Today
Join Kelly Lawrence and Tom Zoes as they introduce practical use cases for AI in the print industry. This webinar will focus on AI tools and prompts that every person interacting with customers needs to know. A must for sales and marketing, we’ll dig into “should-cost” models and how they are changing the game from a sales perspective and what sales and marketing teams can do to capture value in spite of them. We’ll also introduce a new AI tool called SalesPrep, used by sales, marketing, and technical staff to prepare pre-visit customer reports in 60 seconds—with company overviews and news, market trends, common problems, and process steps—plus 2-Page Problem Briefs on any customer problem. We’ll also show how AI takes the awkwardness out of traditional role-playing exercises to help teams with skill uptake. Finally, we’ll talk about how AI can help ease the pain of writing quality call reports to maximize ROI on CRM systems.
Who should attend
• Everyone who interacts with your customers including business leaders, sales, marketing and technical service
• Those responsible for training sales and marketing staff
• Every business that participates in the printing value chain: printers, printing equipment manufacturers, consumables manufacturers, base chemistry suppliers
Key takeaways:
How to use ChatGPT to develop should-cost models
How to capture value despite should-cost models
How to use SalesPrep.com to:
• prepare for customer interactions
• identify customer problems
• take the awkwardness out of role playing
• prepare a quality call report quickly to maximize ROI of the CRM system
Participants will receive complimentary:
1. 60-day access to SalesPrep.com—www.SalesPrep.com > Start Trial > Promo code 60
2. White Paper: The Silent Power Shift In B2B Sales: and 4 Overlooked Selling Skills to Regain the Upper Hand—https://www.valuesellingexcellence.com/free-white-paper
SCHEDULE Your Complimentary Business Growth Consultation
With Kelly: https://calendly.com/lawrenceinnovation/complimentary-b2b-growth-consultation?back=1&month=2025-03
With Tom: https://www.valuesellingexcellence.com/book-a-call
