Patrón Tequila: The Rise of Super Premium Tequila

ABOUT THIS WEBINAR
How much do you know about Tequila and Patrón?

Join us to find out more about the second fastest growing spirit category in Global Travel Retail.
Let the global market leader help you rediscover and learn more about this exciting and dynamic category.
Come and learn about how we make our handcrafted tequila at La Hacienda Patrón, how to best enjoy it and hear more about the journey we are on.
AGENDA
  • The tequila category and the Patrón vision with Matt Sykes
  • Making Patrón with Alberto Rodriguez
  • How best to enjoy Patrón (drinks session) with David Alan
ADDITIONAL INFO
  • Duration: 2 hours 30 minutes
  • Price: Free
  • Language: English
  • Who can attend? Anyone with the event link can attend
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
  • Webinar hosting presenter

    Matthew Sykes

    Global Senior Marketing Director
    Matthew Sykes has had the unique opportunity to sip and sell super premium spirits brands for over 17 years. Matthew started his career at Diageo, and held a number of key marketing and sales roles at Bacardi-Martini before joining Patrón in 2014....
    Full Profile
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