Join us to find out more about the second fastest growing spirit category in Global Travel Retail.
Let the global market leader help you rediscover and learn more about this exciting and dynamic category.
Come and learn about how we make our handcrafted tequila at La Hacienda Patrón, how to best enjoy it and hear more about the journey we are on.
The tequila category and the Patrón vision with Matt Sykes
Making Patrón with Alberto Rodriguez
How best to enjoy Patrón (drinks session) with David Alan
Friday, October 16, 2020 at 4:00 PM
Duration:2 hours 30 minutes
Who can attend?Anyone with the event link can attend
Matthew Sykes has had the unique opportunity to sip and sell super premium spirits brands for over 17 years. Matthew started his career at Diageo, and held a number of key marketing and sales roles at Bacardi-Martini before joining Patrón in 2014....