App stores are crucial for mobile game monetization, but every year costs to acquire and retain players become more expensive. That's why publishers and developers add a direct-to-gamer webshop to their strategy, with its potential to maximize LTV and increase the metrics of paying players. It helps transform the way mobile app developers engage with their players. Not only can you sell in-game items, currencies and account top-ups, you can inspire players to purchase exclusive offerings, optimize marketing costs (or ROI), and more.

And with the right strategies in place, developers can optimize their retention, retargeting and re-engagement strategies, all without the third-party platform costs.

In this VB Spotlight, you'll learn why web shops are crucial to your monetization strategy, how to mix web and platform sales and work with player acquisition, how to find a platform partner that delivers on its promise, and come away with the best business and portfolio strategies for revenue growth and retention you can put into action right away.

Registration is free!
  • How a web portal helps developers gain more monetization control
  • Increasing value outside the mobile ecosystem
  • Driving player awareness and engagement
  • Eliminating friction and making it easy to transact
  • And more!
Enric Pedró
VP of Growth, Tilting Point
Enric Pedró is the VP of Growth at Tilting Point, bringing tools and knowledge of how to expand audiences globally to their wide-ranging games portfolio. Enric’s experience spans over 15 years in digital advertising, mobile gaming and business development. He’s been fortunate enough to work and live in 5 different cities: Barcelona, London, New York, Los Angeles and Madrid. In Enric’s free time, he enjoys playing games and keeping up with the latest blockchain developments.
Berkley Egenes
Chief Marketing Officer, Xsolla
Berkley Egenes, CMO at Xsolla, brings 22 years of experience in marketing and product integration. Known for establishing successful partnerships, launching products, and creating integrated campaigns, he's previously amplified brands like Ghost Gaming in esports, NextVR, Alcatel/TCL, Kelloggs, Anheuser-Busch, and Walmart. At Xsolla, he leverages his expertise to enhance game commerce solutions, aiding partners in expanding player reach and boosting revenue. Egenes' impressive portfolio includes organizations such as YAH Agency, NASCAR, and IBM. He holds a bachelor's degree in marketing from Texas A&M University and an MBA from the University of Notre Dame, underscoring his business understanding and commitment to continual learning.
Mike Minotti
Managing Editor, GamesBeat (moderator)
Mike Minotti is the managing editor at GamesBeat. He co-hosts the podcasts Last of the Nintendogs and GamesBeat Decides.
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