App stores are crucial for mobile game monetization, but every year costs to acquire and retain players become more expensive. That's why publishers and developers add a direct-to-gamer webshop to their strategy, with its potential to maximize LTV and increase the metrics of paying players. It helps transform the way mobile app developers engage with their players. Not only can you sell in-game items, currencies and account top-ups, you can inspire players to purchase exclusive offerings, optimize marketing costs (or ROI), and more.

And with the right strategies in place, developers can optimize their retention, retargeting and re-engagement strategies, all without the third-party platform costs.

In this VB Spotlight, you'll learn why web shops are crucial to your monetization strategy, how to mix web and platform sales and work with player acquisition, how to find a platform partner that delivers on its promise, and come away with the best business and portfolio strategies for revenue growth and retention you can put into action right away.

Registration is free!