In rapidly evolving market conditions, recurring revenue models like subscription offerings can bring welcome predictability, flexibility and growth to any business. However, repeatable revenue streams also bring a new set of challenges, from invoicing and provisioning to accounting and more — and it can be tough to decide where to place bets for the best long-term growth.

Join this VB Spotlight to discover how smart automation can help not only overcome these challenges, but revolutionize your subscription business and drive growth and profitability within any market conditions. Industry leaders will discuss the key areas where automation drives the highest return on investment and explore how leading companies like Calendly, Chargebee and Typeform have leveraged the transformative impact of automation.

  • Streamlining sales velocity via trials, easy upgrades, and more
  • Developing a customer-centric approach to subscription management
  • Leveraging data-driven insights to boost subscriber growth
  • And more!
Patricia Rollins
Head of Marketing, Typeform
Patricia Rollins is Head of Marketing at Typeform where she oversees all aspects of marketing and digital revenue growth. Prior to her current role, Patricia served as Vice President of Integrated Marketing at Typeform, spearheading brand marketing, content strategy, digital experience, social media, events, partner marketing and field marketing.

Previously, Patricia held positions with Smartsheet, Amazon, CA Technologies and Oracle, where she developed a digital marketing strategy for the company’s SMB and enterprise solutions, which increased the sales pipeline for Oracle Sales Cloud by $3M. Patricia also served as Director of Marketing for IBM Watson, leading the launch of the brand.
Jessica Gilmartin
CMO, Calendly
With decades of B2B and B2C marketing experience, Jessica leads all aspects of marketing. Previously, she was Head of Revenue Marketing at Asana, where she exponentially grew its global marketing enterprise engine. Prior to that, she was the CMO of three high-growth, venture-backed start ups, including Honor, one of the largest privately-owned home care companies in the U.S., and Piazza, an online college recruiting platform. She also co-founded Fraiche Yogurt, a successful chain of yogurt stores in the Bay Area. She received a Bachelor of Science in Industrial and Labor Relations from Cornell University, and a Master of Business Administration in Marketing and Strategy from the Wharton School at the University of Pennsylvania. Outside of work, Jessica volunteers her time as a board member with senior dog rescue, Muttville, and at her sons’ schools. She has two boys and spends weekends watching, attending, and hearing about sports.
Guy Marion
CMO, Chargebee
CMO Guy Marion has over 15 years of strategic marketing, sales, and product leadership experience driving growth for SaaS businesses, including Autopilot and Zendesk. Before joining Chargebee, he was CEO and founder of Brightback, which was acquired and is now Chargebee Retention.

Leading Chargebee’s go-to-market strategy, Guy oversees a wide range of critical functions, from elevating brand awareness and maximizing lead and customer acquisition to optimizing operations and analytics and cultivating high-performing teams. His strategic leadership and unparalleled expertise in driving growth make him an invaluable asset to the team. Outside of work, Guy enjoys time with his wife and three kids, boating on the SF Bay, advising in the startup ecosystem, and visiting family and friends internationally.
Art Cole, Moderator, VentureBeat
Arthur Cole is a technology journalist and enthusiast who has been covering the high-tech industry for more than 30 years. His contributions appear regularly in numerous industry trade publications as well as on the pages of vendors in the server, storage, networking and cloud industries.
Register To Watch Recording
First Name*
Last Name*
Job Title*
We use BigMarker as our webinar platform. By clicking Register, you acknowledge that the information you provide will be transferred to BigMarker processing in accordance with their Terms of Service and Privacy Policy.