About
How do consumers view brands that put the spotlight on mental health? In the wake of Covid-19, consumers are becoming more aware of their mental and physical health than ever before — with 75% of women and 49% of men in the U.S. reporting worsened mental health since the pandemic began. Understandably, many are calling on brands to prioritize mental wellbeing, for both their employees and their customers. To not only survive but thrive in today's market, modern brands need to evolve — and everything points towards prioritizing mental health. Will you move with the times or get left behind?

In this VB Live event, you'll learn how brands are building emotional connections by weaving mental health into their campaigns, from Latana CMO & CGO Angeley Mullins. Plus, you'll hear from the expert at Spill, a workplace therapy app, about important shifts they’ve witnessed since the pandemic began, top-notch tips on how to incorporate mental wellbeing into branding, and more.

Registration is free!

Presented by VentureBeat x Latana. Backed by machine learning technology, Latana Brand Tracking helps brands make better marketing decisions by delivering scalable brand management insights.
When
Wed, Oct 20, 2021 · 1:00 PM PDT (GMT -7:00)
WATCH ON-DEMAND
Agenda
  • Access to Latana’s exclusive survey data on how mental health influences consumers' purchase decisions in 2021
  • A deep dive into how focusing on mental health will improve your brand perception, loyalty, and trust
  • Tips on how to successfully integrate mental health into your brand strategy to improve brand image
  • A look at the latest mental health brand campaigns that are making their mark on consumers
Presenters
1632426673-7684cd4e96a9a54a
Alex Brands
Head of Brand Marketing, Madhappy
Alex Brands is the Head of Brand Marketing at Madhappy, a global lifestyle brand on a mission to create conversation around mental health. Prior to his time at Madhappy, Alex was a Strategy Lead at Gin Lane, where he specialized in brand positioning for consumer startups like Quip, MeUndies, and Pattern. He studied marketing and finance at Tulane's A.B. Freeman School of Business.
1631835121-c407896c4d4374eb
Will Allen-Mersh
Partner, Spill
Will Allen-Mersh is a partner at Spill, a B2B mental health startup based in London, and looks after brand and marketing. Spill works with over 70 qualified therapists across the UK and is registered with the BACP, the UK's foremost counselling body.
1631834213-559fbf55567f1b3c
Angeley Mullins
CMO and CGO, Latana
Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help brands make better marketing decisions. Latana is a leading tech company that allows users worldwide to understand key brand insights for both themselves and their competitors, and enables them to zoom in on the audiences that drive their business.
1631835177-198e1de5c5eee2f9
Stewart Rogers
Moderator, VentureBeat
Stewart Rogers is a journalist, analyst, public speaker, author, startup founder, musician, and "digital nomad."