Developing a successful new product or service doesn't just mean identifying a target audience. It means talking to that audience every step of the way to learn what's important to them and why -- and what they're willing to spend for it. Not only does customer research increase the value of your products and services, it ultimately will drive growth and innovation across your teams.

This VB On-Demand event will dive into how companies can nail customer-focused product development at every stage of the process, from ideation to development to launch. You'll learn the smartest ways to pinpoint your target audience, how to uncover customer key pain points, and how to get a firm grip both on what they want to see and their pricing sweet spot. Plus, you'll get insight into developing the right product messaging, communicating effectively and optimizing your launch.
  • Identifying unmet needs from early stages through to product launch
  • Methodical approaches to achieve critical insights
  • Identifying key target groups
  • Uncovering customer needs and pain points
  • Validating the potential of your product
  • Optimize launch and product communications
Manasvi Thawani
Director of Research Insights, GLG
Manasvi is a seasoned strategy professional with over a decade spent at leading technology companies like EMC (acquired by Dell), Nuance (acquired by Microsoft) and most recently PTC. At PTC, in the Industrial & Manufacturing software sector, she was focused on key challenges including digital transformation solutions, and helped PTC navigate their SaaS transformation journey through strategic acquisitions & internal transformation efforts.

MBA, Boston College
Bachelor of Electrical Engineering, Nagpur University, India
Hungyen Nguyen
Senior Engagement Manager, Research Insights, GLG
Hungyen has worked in market research for 6 years on both vendor and client-side. She provides project direction, design, and analysis for quantitative and qualitative projects. In additional to developing survey questionnaires and qualitative research materials, she actively oversees project fielding and analyzes data to produce memos and reports for C-suite clients. She have experience conducting and analyzing quantitative and qualitative research for brand lifts/awareness, brand reputation benchmarking and tracking, message development, creative testing, and brand positioning.

MA International Relations, Tufts University
BA Mathematics, Dartmouth College
Art Cole
Moderator, VentureBeat
Arthur Cole is a technology journalist and enthusiast who has been covering the high-tech industry for more than 30 years. His contributions appear regularly in numerous industry trade publications as well as on the pages of vendors in the server, storage, networking and cloud industries.
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