About
The surge in new gamers and increased enthusiasm for long-term fans present unprecedented growth opportunities for mobile game developers. Consumers spent $116 billion on mobile games – up $16 billion from 2020 this past year, which represents nearly 70% of the total consumer spend.

How do you reach this lucrative market? Traditionally, game developers turn to app stores and distribution platforms to launch their games. But the hefty fees those platforms charge quickly add up, eat directly into your bottom line, and limit your control of the user experience. Thinning margins inhibit growth, too, hampering updates and new game development. There's also the challenge of discoverability, the extremely high cost of user acquisition due to Apple’s IDFA, and more.

The solution: Break free of the app store. Join this VB Live event to learn about the array of opportunities waiting for game developers outside the app store – no matter what your game's genre is, the size of your studio, the extent of your player base, or whether it runs on iOS or Android, web or PC. Learn about the results you can expect with monetizing outside of the platforms and how to achieve revenue growth without compromising your game’s success on the mobile platforms.

Registration is free!

Presented by GamesBeat x Xsolla.
When
Tue, Aug 30, 2022 · 10:00 AM PDT (GMT -7:00)
Agenda
  • How to improve your UA and discoverability
  • How to create personalized experiences that improve engagement
  • Best practices for your mobile game commerce growth
  • How other mobile game developers and publishers increase their revenue
  • and more!
Presenters
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Tugay Alyıldız
Co-founding CEO, Veloxia Technology
Having founded Veloxia in 2019, Tugay is an entrepreneur in gaming. He oversees a large variety of departments from strategy, product and growth perspectives as the CEO. Tugay is passionate about building more ways for people to play and connect.

Veloxia’s vision is to become a unicorn in global consumer technologies. The team’s mission has always been delivering industry disrupting products by integrating behavioral economics into its games. This year Veloxia is additionally expanding to blockchain based play-to-earn games.

Tugay is a management engineer by education; bringing in a strong business acumen to the firm and maintaining important strategic relationships. He raised over $4M funds and worked on 5 different titles in casual mobile gaming.
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Ilya Utemov
COO, ZiMAD
Ilya worked his way up from QA Engineer to Chief Operating Officer at ZiMAD. As the Head of the Monetization Department, Ilya has managed to test almost all possible mobile advertising mediation systems.

At the moment, Ilya is engaged in optimizing company processes — he is developing internal services and project teams.
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Miikka Luotio
Regional Director of Europe, Xsolla
Miikka is a mobile games business expert, shipping over sixteen games since 2005. With nearly two decades in publishing and development, Mikka previously worked at companies including Rovio, wooga, Tilting Point, and Electronic Arts. As Regional Director for Xsolla, Mikka helps create tools and services exclusively for the video game industry in Europe.
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Mike Minotti
Managing Editor, GamesBeat (moderator)
Mike Minotti is the managing editor at GamesBeat. He co-hosts the podcasts Last of the Nintendogs and GamesBeat Decides.
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