About
Every game launches into a market teaming with millions of competitors. No matter your genre, or whether your game is on iOS or Android, web or PC, the biggest challenge for a game studio is consistently standing out from the crowd.

It's difficult – but not impossible. In this VB Live event, game industry professionals will offer the latest and greatest best practices for increasing a game's visibility from the start, and extending a game's longevity. You'll learn why your user acquisition strategy and an optimized customer experience are key to improving engagement and swelling the ranks of your dedicated fans.

From targeted in-game interstitials to web shop retargeting campaigns, leveraging community discourse, connecting with influencers and taking advantage of the new freedom to contact App Store users directly, you'll come away with actionable insights for boosting your game's profile, and building blocks for growing your business.
Agenda
  • How to get your game noticed in a crowded marketplace
  • How an effective UA strategy can make or break a game
  • Where and how to spread the word about your latest release
  • and more!
Presenters
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Jon Radoff
CEO, Beamable
Before founding Beamable, Jon built one of the first commercial games on the Internet, took a web content management company public, grew a game advertising network, and launched mobile games played by millions of people including Game of Thrones Ascent and Star Trek Timelines.
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Chris Hewish
President, Xsolla
Chris Hewish, President of Xsolla, is an award winning and well respected Interactive Executive and Studio Head, with experience driving operations and go-to-market strategies across all segments of the video game industry.

Having directly designed and produced over 50 games generating more than $1B in sales, Chris displays a rare and successful combination of creative and business acumen in an ever-changing industry.

An avid gamer, Chris leveraged that passion into a successful career making games. His triple threat skill-set combines... the design and production skills of a developer, with the business and strategic acumen of a publisher, and the brand marketing sensibilities of a media executive.

Chris has used these skills to lead multi-team video game studios and global interactive business units with hundreds of employees at companies like Activision Blizzard, DreamWorks Animation, Survios, Skydance, and Xsolla. He’s also an active member of the Forbes Technology Council, serving as a subject matter expert and industry-leading voice for the global gaming community.
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Dean Takahashi
Lead Writer, GamesBeat (moderator)
Dean Takahashi is the lead writer for GamesBeat at VentureBeat. He has been a tech journalist for more than 28 years, and he has covered games for 21 years. He has been at VentureBeat since 2008. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat and GamesBeat Summit conferences. He lives in the San Francisco Bay Area.
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