About
In the first half of 2021 alone, consumers spent 1.7 billion per week on mobile games, up 40% from pre-pandemic levels. At the same time, recent legal decisions have paved the way for mobile game developers to direct users to other payment systems, opening up huge opportunities for developers to sell games, IAPs, or subscriptions directly to players.

Breaking the app store chains means that mobile game developers can reach their full global revenue potential, increase profit margins, and build stronger relationships with players. Plus, direct sales also give you direct access to valuable user behavior data, keeps more money in your pockets, and can even boost revenue by up to 40%.

In this VB Live event, learn how developers of any size can not only sell their content directly to players, but expand into regions where credit cards are not the primary method of payment, lower their overhead, and improve UA and discoverability vs. traditional distribution platforms, and more.
When
Wed, Feb 2, 2022 · 10:00 AM PST (GMT -8:00)
Agenda
  • How to break free of the mobile app store
  • Best practices for commerce growth
  • How mobile developers can reach revenue goals
  • Real-world case studies from successful mobile game developers and publishers
Presenters
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Michael Carter
Co-Founder & CEO, Playco
Michael Carter is the Co-Founder & CEO of Playco, the world’s first instant play gaming company with the mission to bring the world closer together through play.

He is an American technology entrepreneur best known as the co-founder of Game Closure, a company focused on building post-app store technology. Game Closure created the HTML5-based game EverWing, available on Facebook's Instant Games platform.

Carter also sits on the Board of Directors of Rakuten Games. Carter drafted the initial technical proposal and led the naming discussion for HTML5 WebSocket, a computer communication protocol used by over 2 billion devices daily including all major mobile and desktop browsers.
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Tugay Alyıldız
Co-founding CEO, Veloxia Technology
Having founded Veloxia in 2019, Tugay is an entrepreneur in gaming. He oversees a large variety of departments from strategy, product and growth perspectives as the CEO. Tugay is passionate about building more ways for people to play and connect.

Veloxia’s vision is to become a unicorn in global consumer technologies. The team’s mission has always been delivering industry disrupting products by integrating behavioral economics into its games. This year Veloxia is additionally expanding to blockchain based play-to-earn games.

Tugay is a management engineer by education; bringing in a strong business acumen to the firm and maintaining important strategic relationships. He raised over $4M funds and worked on 5 different titles in casual mobile gaming.
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Taewon Yun
Chief Business Officer, Super Evil Megacorp
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Miikka Luotio
Director of Business Development, Europe, Xsolla
Games business professional since 2005. Shipped over 15 games & over 16 years of experience in mobile games publishing and development.
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Dean Takahashi
Lead Writer, GamesBeat (moderator)
Dean Takahashi is the lead writer for GamesBeat at VentureBeat. He has been a tech journalist for more than 28 years, and he has covered games for 21 years. He has been at VentureBeat since 2008. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat and GamesBeat Summit conferences. He lives in the San Francisco Bay Area.
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