Marketing Director, Commerce, Xsolla
Natalya Sobakina, marketing director for commerce at Xsolla, has a 5+ years background in Video Game Payments and Monetization. Natalya started at Xsolla in 2016, and has been advising industry players on payment strategies, regional compliance, taxation, and regulatory requirements since then. Over these 5 years. Natalya has created, delivered, and executed Xsolla’s expansion strategy into more than 15 markets globally, including Japan, South Korea, Indonesia, Brazil, India, and more. Natalya’s experience has led to over 30% growth in each of those markets.