About
We're entering a post-pandemic world, with many SMB experiencing stagnant (or even shrinking) marketing budgets. Businesses today need to learn how to do more with less, and do it while keeping customer experience front and center, no matter what your budget looks like. Knowing where to place your marketing bets can sometimes feel like driving blind, particularly with so much at stake.

Fortunately, business leaders and marketers now have access to more sales and marketing data than ever before. When used to your advantage, you can learn exactly how to optimize your marketing to bring in more leads, and evaluate the customer journey to improve the overall customer experience.

In this VB Live event, you'll learn how to make the most impact with your budget. You'll hear how to sift through the noise and leverage data to measure true ROI and generate leads that convert to customers. We'll also take a deep dive into the influx of new marketing channels, how to test and refine your marketing approach, and optimize for SEO, all with customer experience at the forefront.

Register now!
When
Wed, Feb 16, 2022 · 10:00 AM PST (GMT -8:00)
Agenda
  • How to do more with the marketing budget you have in 2022
  • How to prioritize lead management and reduce friction throughout the entire customer journey
  • How to sift through marketing and sales data to optimize your campaigns, and ultimately drive more leads and improve your ROI
Presenters
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Corey Halstead
Owner, Halstead Media Group
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Hamilton Wallace
Founder, smallbusinessmarketingconsultant.com
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Laura Lawrie
Principal Product Manager, CallRail
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Seth Colaner
Moderator, VentureBeat
Seth is a longtime tech journalist who has covered a wide swath of the tech sphere, including personal computing, the cloud, cybersecurity, mobile, virtual reality, and AI.