Next-generation AI is here, driving radical business transformation. From content production to workflow processes and product innovation, it’s revolutionizing the way we create and collaborate. As a business leader, understanding how generative AI is transforming the way your organization operates is a must.

In this session, we'll explore how generative AI can be a powerful lever to make the best of your know-how when tailored to your organization’s own specificities. Industry experts will share concrete examples of tangible outcomes in industries such as consumer products, life sciences and financial services, highlighting the needed steps to successfully and responsibly implement generative AI at scale across your enterprise. Join us to explore the high-impact benefits this cutting-edge technology can bring and how to make it work with trust.

  • How to change the nature of processes from self-servicing to self-generating
  • How to leverage pre-trained models for your own purpose and business needs
  • How to address concerns regarding data and privacy
  • How to scale use cases and make them available across the enterprise
Rodrigo Rocha
Apps and AI Global ISV Partnerships Leader, Google Cloud
Rodrigo Rocha is a Google Cloud leader responsible for forging durable go-to-market partnerships with the top business applications ISVs companies in the world. His organization is focused on helping ISVs digitally transform by unlocking the power and scale of the Google Cloud, reducing time-to-market in the development of new solutions and driving incremental sales growth.

Rodrigo has a distinguished career in the IT industry spanning more than 25 years. Prior to joining Google Cloud, he held various executive positions at Microsoft, where he was responsible for various customer and partner segments, including ISVs, Distributors, System Integrators, and OEMs, with direct revenue accountability.
Mark Oost
Global Offer Leader AI, Analytics & Data Science, Capgemini
Prior to joining Capgemini, Mark was the CTO of AI and Analytics at Sogeti Global, where he developed the AI portfolio and strategy. Before that, he worked as a Practice Lead for Data Science and AI at Sogeti Netherlands, where he started the Data Science team, and as a Lead Data Scientist at Teradata and Experian. Throughout his career, Mark has had the opportunity to work with clients from various markets around the world and has used AI, deep learning, and machine learning technologies to solve complex problems.
Sharon Goldman
Senior Writer, VentureBeat (Moderator)
Sharon Goldman is a senior writer/editor for VentureBeat and covers artificial intelligence for the enterprise.
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