As the critical holiday season approaches, businesses counting on boosting sales are presented with unique challenges, particularly when it comes to customer service during peak times.

Retail, travel and hospitality are especially impacted. As customer inquiries and support requests surge during this period, companies need a robust and adaptable strategy to ensure customer satisfaction with quality customer experiences – which, in turn, ensures their brand rep doesn’t slip as the season heats up.

Not surprisingly, generative AI has become a game-changer, enabling better self-service features, personalized customer support, and support for agents that allows them to perform more capably and efficiently. In this VB Spotlight webinar, we’ll break down how this all contributes to a successful and lucrative holiday customer service strategy.

Join us to gain insights, best practices, and actionable insights that will help you not just survive but thrive during the holiday rush.

Access additional resources or learn more on the opportunity to take a Freshworks demo here .