About
2021 was all about pivoting to virtual events, and making them work. In 2022, event marketers will be tackling a whole new landscape of questions, concerns, and opportunities as everything from global health predictions and the supply chain, to consumer sentiment, technology and innovation, just keeps evolving. What's coming down the pike -- and how can we prepare now for the unpredictable next year?

Learn how to stay ahead of the curve in this VB Live event. Our panel of events and marketing experts from leading companies will offer timely insights, in-depth analyses, and best predictions for the event marketing world.

You'll get a look at everything from the evolution of virtual events and webinars to how marketers are greeting the return of in-person events, and why hybrid events matter more than ever. Plus, they'll talk about the biggest trends in total event programming, the strategies that bump the needle, the technology that matters, and more. Don't miss out!
When
Wed, Jan 19, 2022 · 10:00 AM PST (GMT -8:00)
Agenda
  • How marketers can prepare for the return of live events
  • How to make hybrid events work better than ever
  • Why webinars are an essential part of the marketing mix
  • What trends and strategies will bump the needle in 2022
Presenters
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Hayley Haggarty
GM of Events, VentureBeat
Hayley Haggarty is the GM of Events at VentureBeat and in her previous position, ran event businesses within Informa for 13 years.
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Natalia Rybicka
Senior Director, Event Marketing, Attentive
Natalia has spent over 15 years building inspiring experiential campaigns that move the needle for brands such as Experian, American Express, Facebook, and currently, Attentive, a leading personalized text message marketing platform that serves brands across retail, food & beverage, entertainment, & media industries. In her current role as the head of event marketing, she leads the development, execution, and marketing of first-party events, as well as sponsorship planning and activation of third-party events. Her experience includes developing virtual events on new platforms, as well as hybrid and live events. She is also a co-founder of M2M: Marketers2Marketers, a grassroots community for women in B2B marketing. In her personal time, she loves to travel and explore new countries.
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Mike Dietrich
Vice President, Product Marketing, Cvent
Mike is the Vice President of Product Marketingat Cvent, responsible for marketing Cvent’s Event Cloud portfolio.

Mike’s 20+ years of industry experience includes deep product marketing and management experience at the nation's largest event technology, education technology, broadcast media, and telecommunications companies.In his current role, Mike isresponsible for defining and executing go to market strategies to drive new user acquisition, installed based revenue growth, and customer retention.
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Seth Colaner
Moderator, VentureBeat