About
Audience expectations for webinars have changed. Are you keeping up? From the initial email invite, to the registration page, to producing the live presentation, to the post-showplaybook, marketers must now seek to create moments that set your webinars apart and drive deeper audience engagement and participation.

Join industry experts as they bring to light ten actionable and practical ways to reinvigorate your programs for success, including:

•Tips to ensure your webinars are audience-centric
•Innovate ideas to engage with a virtual attendee
•Best practices for cohesively weaving webinars into your event channel
When
Wed, Dec 15, 2021 · 10:00 AM PST (GMT -8:00)
Presenters
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Laura Grandi-Hill
Event Marketing Manager, Airbase
A Bay Area native, Laura is the Events and Community manager for Airbase, the leading spend management platform for small and midsize companies. For over two years, she has been managing Airbase's events, webinars, and community of finance professionals (now grown to 2,900+ members!). Laura has over a decade of experience managing corporate events and trade shows, planning off-sites and hackathons, running webinars, running marketing campaigns, and creating playbooks for all things lead gen.
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Hayley Haggarty
GM of Events, VentureBeat
Hayley Haggarty is the GM of Events at VentureBeat and in her previous position, ran event businesses within Informa for 13 years.
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Patrick Smith
SVP and CMO, Cvent
Patrick Smith is the SVP and CMO of Cvent. He leads a team of 275 marketers in the global development and execution of initiatives and campaigns that build brand awareness and drive demand for Cvent’ssoftware platform, including its event marketing and management solutions.
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Stewart Rogers
Moderator, VentureBeat
Stewart Rogers is a journalist, analyst, public speaker, author, startup founder, musician, and "digital nomad."
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