This LIVE FREE webinar by Emily Page, CEO of Pearl Resourcing is all about designing retail private label packaging that sells!

In today's saturated market, it is more important than ever to know how to differentiate your brand on a crowded shelf. There is also more opportunity for new brands to gain attention if they are doing the right things.

In this fun and to-the-point 50 minute session we will review the essentials – what Kobe Bryant calls the fundamentals of success, things masters should practice every day! But specifically we will talk the fundamentals of private label product development and sales success! You will be able to take away actionable items which you can apply in the coming quarters for increased sales and brand awareness.

WHO THIS WEBINAR IS FOR:
+ Retail buyers in the private label brand category
+ Private label brand owners managing retail sales
+ Manufacturers for private label buyers and brands

WHAT WE WILL COVER:
+ SIX CORE keys of success
+ Review case studies – Real PRIVATE LABEL brands that are working
+ Ask questions and give homework so you can create your own compelling brand story that will sell in retail!

QUESTIONS WE CAN ANSWER:
How Do You…
+ Create a destination brand where customers visit stores to buy your product?
+ Ensure the artwork is unique enough to catch the attention of a busy shopper?
+ Make sure the product won't just be a ME TOO or COPY CAT product? That it has its own legs to stand on?
+ Work with co-packers (or buyers) to meet your deadlines or budget goals and get them to deliver for you?
  • Build a Trustworthy Brand
  • Building a Self-Sufficient Product Offering
  • Designing Visually Strong Packaging
  • Choosing Supporting Product Structure
  • Planning Strategic Merchandising
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    Emily Page
    CEO of Pearl Resourcing
    Emily Page is a Product Developer and Retail Sales Growth Strategist with over 12 years of experience in cross-functional leadership, product life cycle management, sourcing and procurement, sales lead generation, and manufacturing optimizations that carry CPG products from conception to profit.