Alan Shapiro has long been using his FujiFilm GFX cameras to capture portraits, still lives, food with a particular love for, and macro. He couldn’t wait to get his hands on the NEW NOVOFLEX Fujifilm GFX Auto-Bellows BAL-FUG to see where it took his macro work. Let’s jump to the end of the story: it blew his mind. Join us as we talk to Alan and what this new piece of gear has opened up for him from his first impressions to some epiphanies and personal challenges.

“As a photographer, they’re always something new to learn. After a few days playing with this incredible tool, I am beyond excited learn and explore a whole new genre of photography.”
  • talk about his first impressions of the new Fujifilm GFX Auto-Bellows and Retro-Adapter
  • show samples of his first few days shooting with it
  • share all the new ideas for projects floating around his head now that he’s seen what’s possible
  • answer as many questions as possible with Martin Grahl available to answer the super technical ones
  • 1673448415-d067cb17e437bef9
    Passionate, award-winning photographer. Advertising Chief Creative Officer, too
    I grew up on the creative side of the advertising world, working with clients around the world; telling their unique stories in very unique ways.

    Along the way, I've had the pleasure of working with many, many talented photographers, directors and content creators. I became envious of their art and craft. At first, I saw it as a means of reducing my stress-filled life. As a Chief Creative Officer at the world's largest Advertising Agency Network, I needed a distraction. A friend gave me a camera. Then I bought another. And then another. My new hobby and daily "creative exercise regimen" quickly turned into a joy-filled and all consuming passion. Then my first photo client called. Then another. And then, many more. Lockheed Martin, GM, Cadillac, Apple, Ritz Carlton, Bose, Scholastic,...

    I love talking to all sorts of people and seem to have a knack for getting them to open up and share themselves despite the intrusion and intimidation that a serious-looking camera often represents.

    I like finding and sharing things I find.
    Beautiful things. Powerful things. Poignant things.

    I also enjoy taking something ordinary and making it something well beyond that.

    Illustration and painting are other passions and I love creating unique "painted" photographs and photocompositions inspired by the Renaissance Masters.

    My work hangs in corporate and private collections. It graces retail environments, editorial spreads, TV show sets and has been featured on products from housewares to clothing to puzzles.


    So here I am; open for any adventure that needs an image or two. Or twenty.

    Call me at (914) 536-9923
    E-mail me at
  • 1615560034-87519c7798503711
    International Sales Manager / NOVOFLEX