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Upgrading Your Email Experience in the New Digital Era

About This Webinar

99% of email users check their inbox daily, some as often as 20 times a day! So if you’re not optimizing your B2B email marketing strategy, you’re missing out on a crucial channel of communication with your audience.

Join us on January 26th as our panelists dive into how you can upgrade your email experience in 2022 and the trends to look out for.

Agenda
  • AI and email marketing
  • Personalisation
  • Interactivity
  • Mobile optimisation
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Head of Marketing
Nirupam is a qualified Marketing professional with experience in Strategic Market Management, Branding, Communication, Alliance/ Partner Marketing, Channel and Sales enablement, Project Management. He has a track record of working through challenging and ambiguous marketing ecosystem and changing marketing functions. In a world of rapidly shifting technologies, Nirupam strongly believes the objective of Marketing is not trying to sell, instead to help customers buy.

Currently Nirupam is the Marketing Head for Europe at Digitate which is a TCS venture. Over the years he has managed and led various marketing functions across Marketing strategy and planning, Alliance and Partner Marketing for Enterprise Applications, Channels, Communication and branding for Midmarket segment, Market Analysis, Pipeline Management and Marketing Operations and Project Management during my stint with IBM Global Business Services, IBM Software Group and TCS Marketing and account team.

His main interest is to work on transforming business strategy into executable Marketing actions with measurable outcome. Nirupam cherishes the multi-cultural and multi lingual atmosphere I work in and thrive to lead integration and effective collaboration.

Webinar hosting presenter
Former CMO
As Chief Marketing Officer at Proposify, Patrick had the fortune to be part of what it takes to 10X revenue at a scaling SaaS company. After joining Proposify in 2016, a team of 10 became over 100, $1M ARR grew to over $10M, and 2,000 customers became 10,000. After some reflection there are a few things that Patrick knows helped him get there:

1) Focusing on growth, getting his hands dirty digging into the data, understanding customer behaviour, prioritizing needle-moving strategies, and translating that into recognized revenue

2) Building systems, process, and teams that enable scalable growth, are essential to what he does

3) Investing in himself and others to push the limit of what it means to be best-in-class

This experience was a whirlwind, but I wouldn’t trade it for the world. Patrick enjoys meeting new people and learning from their perspectives
Webinar hosting presenter
Div Manickam is a mindful soul and a believer in simplicity.
Like an alchemist, Div loves the magic of bringing two worlds together in work and life.

From combining processes and frameworks in product marketing to mentoring and helping bring the best in each other with GROW and personal OKRs. She enjoys sharing her experiences on authentic leadership, mindfulness, mental health and product marketing on medium.

- An authentic leader, who empowers mindful teams and fosters a vulnerable culture where everyone's voice is heard.
- A curator of moments from flowers and nature to architecture, her recent photography is on unsplash and videos on youtube.
- A foodie at heart, she is a proud Google local guide and traveled to 30+ countries and 75+ cities.

Recently, she embarked on a journey with stress and anxiety, mindfulness and essentialism, diversity and belonging. She is committed to break the stigma on mental health and be a voice for the unspoken. Taking a leap into the unknown, she self-published her first ebook in Dec 2021 - A broken teacup: Filling the cracks with mindfulness, essentialism and self-care.

Div is exploring a portfolio life, one day at a time and learning that not everything needs to be solved at this moment. She appreciates the joys of everyday little things and is grateful for all the kind people in her life, who stood by her in the good, the bad and the ugly.
Webinar hosting presenter
CMO
As CMO, Radmila is responsible for SecurityHQ’s global marketing and communications strategy. This includes new commercial strategies, product launches, events, webinars and marketing campaigns, along with developing digital and print content streams, and leading internal re-branding projects.

With over 18 years’ experience leading marketing and sales teams, delivering multi-million-pound growth and profitability along the way, she is an accomplished senior marketer with proven success in both B2B and B2C environments.

Radmila holds an MSc in International Marketing from the University of London, is proficient in content development, subscription web-based services, advertising, and the media sector. And is agile across RPA, Cyber Security, software-based technology and market research industries.
Attended (23)
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