Webinar: Wired for Weather: How Mother Nature impacts emotions, shapes memories, and changes decisions by AdExchanger Webinars

Wired for Weather: How Mother Nature impacts emotions, shapes memories, and changes decisions

About

What if you could predict not just the weather—but how your customers feel because of it, and what they’ll do?

The Weather Company partnered with Neuro-Insight, a leading neuroscience firm, to map what happens to the brain in different weather conditions. The findings are striking: weather doesn’t just influence behavior on the surface—it rewires mood, memory, and decision-making at a subconscious level, where 90% of decisions are made.
Your consumers don’t just dress differently in different weather—they think differently. And when you align your messaging to match, ROI climbs—by nearly 20%. Weather is one of the most powerful signals in marketing. If it’s not part of your strategy, you’re leaving emotion, attention, and impact on the table.

Join The Weather Company to learn more about how marketers can use weather’s impact on mindsets and decision-making to improve KPIs.

When

Tuesday, December 16, 2025 · 11:00 a.m. Eastern Time (US & Canada) (GMT -5:00)

Agenda

How weather rewires our brains
Why Gen Z is the “Weather Generation”
The mindset marketing payoff for brands

Presenters

Ali Gwin

Head of Product Marketing at The Weather Company, Advertising

As the Head of Product Marketing for Ads at The Weather Company, Ali Gwin leads the team connecting one of America’s most trusted brands with the world’s top advertisers.

She works at the intersection of product, data, and storytelling, translating the company's proprietary weather signal into a predictive, AI-driven platform that helps leading brands connect with consumers at precisely the right moment. Grounded in years of client success, her approach is deeply rooted in the advertiser’s voice, shaping strategies that drive both market adoption and measurable growth.

Ali holds an MBA from New York University's Stern School of Business and a bachelor's degree from the University of Georgia.

Adrienne Beck

Head of Marketing Insights & Analytics at The Weather Company, Advertising

Adrienne Beck is the Head of Marketing Insights and Analytics at The Weather Company. In this role, Beck is focused on the development and application of consumer and customer insights for marketing and advertising, as well as understanding weather’s impact on consumer behaviors.

Previously, as head of sales strategy, Beck oversaw development of advertising and marketing strategies leveraging The Weather Company’s vast data, media, and technology solutions across verticals.
Beck has also held roles at Nielsen, Microsoft, and Yahoo!
Beck holds an MBA from the University of Chicago Booth School of Business, and a bachelor’s degree in International Relations from Stanford University.

Anthony Vargas

Senior Editor at AdExchanger

Anthony covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies. He also covers the gaming, digital audio and digital out of home markets. His previous B2B publishing experience includes covering the commercial audiovisual and music retail industries. He also has a background in literary publishing.

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