Webinar: Why Most Brands Are Flying Blind Across Media and Their Competitive Landscape by AdExchanger Webinars

Why Most Brands Are Flying Blind Across Media and Their Competitive Landscape

About

Marketing budgets are rising. Confidence in measurement isn’t.

Many brands still evaluate TV, digital, social, and local markets in silos, using disconnected KPIs that make performance look optimized within channels, but not across them.

But the bigger blind spot is your competitors. While you’re focused on internal dashboards, competitors may be:
• Scaling ad spend in specific DMAs
• Testing new channels and creatives
• Shifting budgets across the media mix
• Gaining share of voice

Most teams can’t confidently answer:
• Which markets truly outperform after normalizing for spend?
• Where are competitors increasing investment, and why?
• Which channels drive incremental growth vs. cannibalization?

Leading Fortune 500 brands and top US agencies go beyond siloed reporting. They use cross-media benchmarking enriched with competitive intelligence to see the full market picture. If you’re only measuring your own performance, you’re seeing half the story.

WEBINAR ENDED

Agenda

Benchmark performance apples-to-apples across media and DMAs
Track competitor spend, strategy, and market shifts
Compare creative and messaging across markets
Turn cross-media and competitive signals into sharper 2026 planning decisions

Presenters

Daniel Junowicz

VP Sales at BIScience

Daniel Junowicz is VP of Sales at BIScience, where he leads global sales strategy, customer success, and revenue growth initiatives. He brings deep experience building and scaling high-performing go-to-market teams across SaaS, AdTech, and B2B markets.

Before joining BIScience, Daniel served as Chief Revenue Officer at Rocket Lab and spent more than nine years at AppsFlyer in senior leadership roles across EMEA, LATAM, Africa, and China. Over the course of his career, he has led regional expansion, built cross-functional teams, secured major enterprise growth, and driven multimillion-dollar revenue impact across global markets.

Daniel holds a Global MBA in Innovation and Entrepreneurship from Reichman University and a bachelor’s degree in Business Administration from The Hebrew University of Jerusalem.

Tom Malec

Enterprise Account Executive at BIScience

Tom Malec is an Enterprise Account Executive for Brands and Agencies across the Americas at BIScience, where he leads strategic partnerships for AdClarity. He specializes in helping brands, agencies, media teams, and marketing science leaders turn advertising data into competitive advantage, growth opportunities, and new business wins.

Since joining BIScience in 2024, Tom has worked closely with top holding companies, independent agencies, and Fortune 500 brands, supporting complex enterprise sales cycles across ad intelligence, clickstream, and purchase data solutions. He brings seven years of experience in B2B
technology roles

Alyssa Boyle

Senior Editor at AdExchanger

Alyssa Boyle covers the TV ecosystem from linear to video and connected TV. She also writes about measurement and data privacy. Her journalistic passions stem from a background in language and translation. She received her B.A. in linguistics and Korean studies from Binghamton University in 2020. When she isn’t writing, she’s probably deep in a history novel or busy performing stand-up comedy.

Yehuda Hendel

Director of Sales at BIScience

Yehuda Hendel is a Sales Director at BIScience, where he leads global enterprise sales across the US and EMEA. He specializes in helping brands and agencies navigate media investment decisions through data-driven insights into the competitive digital landscape.
Over the past four years, Yehuda has worked closely with leading advertisers across retail, financial services, and government, advising on budget allocation, channel strategy, and market trends. His perspective is shaped by hands-on experience driving growth, analyzing competitive spend, and translating complex data into actionable decisions.

Prior to BIScience, Yehuda held sales and business development roles across SaaS and retail organizations. He holds a BBA in Entrepreneurship from Ben-Gurion University.

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