About
Where data and intelligence layer into the ad buying process is one of the most talked-about topics in advertising, and everyone has a point of view. But industry debates aside, what’s actually happening with curation and supply-side targeting, and where is the market headed?

Join us as we unveil OpenX’s first annual Supply-Side Intelligence Trends Report, combining five years of proprietary marketplace data with insights from industry leaders and practitioners. We’ll dig into how buying strategies are evolving, where investment is shifting, and why more decision-making is moving closer to the source.
When
Thursday, October 15, 2026 · 11:00 a.m. Eastern Time (US & Canada) (GMT -4:00)
Agenda
  • The actual value the market places on curation and supply-side targeting.
  • How practitioners are adapting their strategies and tactics to embrace interoperability and improve client outcomes.
  • How CTV is helping accelerate the adoption of supply-side targeting
  • Which audience, contextual, identity, and optimization strategies are gaining ground, and what’s coming next.
  • The implications for Agentic and AI to further reshape the market.
  • What these trends could mean for buyers, publishers, and digital advertising heading into 2027.
Presenters
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Tyler Romasco
EVP, Commercial at OpenX
Tyler Romasco is Executive Vice President of Commercial at OpenX, where he leads a global, cross-functional team spanning buyer development, DSP, publisher development, strategic partnerships, customer success engineering, exchange optimization, deal operations, and CTV and curation subject matter experts. He stepped into this role after over six years leading multiple divisions across OpenX’s commercial teams. Tyler has played a key role in expanding OpenX’s offerings across web, app, and CTV on a global scale, helping position the company as a leader in omnichannel supply-side solutions in new markets.
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Victoria McNally
Senior Editor, AdExchanger and Cynopsis
Victoria has been an associate editor with AdExchanger since 2024. She covers the TV beat, from connected TV (CTV) to online video. She previously covered the agencies beat and AI applications in advertising. Her prior experience includes positions in entertainment journalism, comic book marketing, and market research.
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