About
Are you ready to dominate 2026? With major events like the Super Bowl, Winter Olympics, FIFA World Cup and other key moments on the horizon, marketers need a winning strategy to engage audiences and maximize ROI. Join industry experts Chris Moreno and Caryn Banchek of Samsung Ads as they share actionable insights on how to:

● Plan for key moments – Learn best practices from direct client engagement and sales trends shaping the future of advertising

● Harness the power of CTV – Discover how CTV is transforming fandom and viewership, and how to integrate it into your media mix for measurable success

● Optimize your Media Mix – Gain strategies for balancing CTV with other channels to drive performance and efficiency.

This session will equip you with the CTV know-how to be successful in 2026. Don’t miss this opportunity to future-proof your marketing strategy.
When
Tuesday, December 9, 2025 · 1:00 p.m. Eastern Time (US & Canada) (GMT -5:00)
Presenters
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Chris Moreno
Managing Director, General Manager of Samsung Customer Solutions at Samsung Ads
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Caryn Banchek
Managing Director, Customer Success and Data Insights at Samsung Ads
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Anthony Vargas
Senior Editor at AdExchanger
Anthony covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies. He also covers the gaming, digital audio and digital out of home markets. His previous B2B publishing experience includes covering the commercial audiovisual and music retail industries. He also has a background in literary publishing.
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