About
The holiday season presents a vast opportunity for advertisers to expand their reach, boost sales, and cultivate brand loyalty. With streaming viewership on the rise during this period, investing smarter in CTV is more vital than ever to stay ahead of the competition and connect with a highly engaged audience on the largest storytelling canvas in the home – the TV.

This webinar will explore the influential CTV, macroeconomic and industry trends during the holiday season to help you optimize your 2025 holiday advertising strategy to uncover opportunities to drive more than 5x ROI.
When
Wednesday, August 20, 2025 · 2:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Agenda
  • Learn how to confidently navigate the holiday media buying season
  • Leverage the power of CTV to achieve your marketing objectives
  • Learn how to effectively attract, engage and convert target audiences, ensuring a successful and profitable holiday season.
Presenters
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Chris Moreno
Managing Director, General Manager of Samsung Customer Solutions at Samsung Ads
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Carolina Soto
Senior Director, Growth Marketing at Samsung Ads
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Victoria McNally
Associate Editor at AdExchanger
Victoria has been an associate editor with AdExchanger since 2024. She covers the TV beat, from connected TV (CTV) to online video. She previously covered the agencies beat and AI applications in advertising. Her prior experience includes positions in entertainment journalism, comic book marketing, and market research.
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