Understanding Fluid Identity Design

Feel like your brand's visuals are holding you back? Go beyond the "brand book" and use Fluid Identity design to drive growth and connect with customers anywhere, anytime.

More than a set of fonts or templates, a Fluid Identity allows your brand to adapt to any channel, online or IRL and frees you from rigid campaign planning and stuffy social posts, building affinity across every stage of your customer journey.

In this one hour break-down, marketing and design expert Biz Davis will explain how a Fluid Identity differs from a traditional set of brand assets, share examples of brands like Doordash, AirBNB and Spotify using this philosophy and walk you through a step by step Fluid Identity design for an insider's understanding.