Webinar: Building A Brand: Kingsway Cannabis by Abacus Masterclass

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About

The Cannabis industry is booming, but how do fresh brands stand out in a world of O.Gs? How can you create winning, legal cannabis marketing campaigns that don't break the bank? What restrictions affect influencer relationships, creative decisions and on-platform advertising?

Join us June 17th when we we're joined by our friends at Kingsway Weed, part of the High12 product line, to talk Cannabis marketing. With a stunning new creative campaign built during Covid-19 and a successful product launch, this live webinar will give you the insight needed to see through the haze and hash-out a winning brand in a tough market.

In this 1 hour session we will cover:

- How a cannabis brand is born, from idea to execution
- Developing a fluid identity
- Building compliant creative across social

... And much more!

Our agency experts will also answer your questions LIVE, so come prepared to connect, learn and grow at another Abacus #Masterclass!

https://abacus.agency
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Price

Free

Language

English

Who can attend

Everyone

Dial-in available? (listen only)

Not available.

Hosted By Abacus

Live webinars and workshops presented by Abacus, a leading creative consultancy based in Toronto.

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Featured Presenters

Biz Davis

Marketing

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Shaeleigh

Director of Digital Marketing

A multifaceted creative and strategic thinker who is currently the Director of Digital Marketing for High 12. In just 6 short years, Shaeleigh has become a sought-after digital and branding strategist with a reputation for building innovative,...

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Hannah Wilkonson

Director of Brand Marketing

Hannah is High12's Director of Brand Marketing. She looks for white spaces in the cannabis industry and leads the insight-to-brand-building process with the help of her talented team.

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Jonah Issenman

Brand and Trade Marketing Manager

Jonah Issenman is High 12’s Brand and Trade Marketing Manager for Kingsway. Jonah and his team at High 12 Brand’s identified Kingsway’s founding market insight, built the brand’s positioning and developed the national launch strategy. Previously,...

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