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What's Your Value Proposition?

About This Webinar

This live application workshop will focus on providing participants a systematic way to create, and communicate relevant and compelling value messages in order to gain access to key stakeholders to gain sponsorship and support.

To accomplish this, we will discuss key market trends and their implications, as well as apply frameworks to operationalize key customer and competitive insights.

Key questions we will answer include:

- What customer goal, challenge or initiative are you addressing with your innovative product/service?
- How does your product/service create value for your target customer(s) beyond what is available?
- What is the type of impact your solution will have on your target customer(s)?

Agenda
  • Understand key market and buyer trends
  • Identify target customers
  • Conduct customer and competitive analysis to identify value opportunity
  • Construct relevant and compelling value messaging
Categories:
BUSINESS & FINANCE EDUCATION & LEARNING NONPROFITS & CAUSES SCIENCE & TECH
Who can view: Everyone
Webinar Price: Free
Webinar ID: 5f99abfd97f5
Featured Presenters
Webinar hosting presenter Matt Martin
Executive Vice President at Holden
Matt Martin leads Holden’s global team of professionals who customize engagements to ensure relevancy, adoption and impact. He also leads Holden’s instructional design process and played an instrumental role in bringing to market the Holden Adaptive Platform®, which is focused on helping sellers form sustainable game-changing sales habits and is backed by innovative behavioral analytics.

An expert in sales effectiveness, Mr. Martin has led over 500 deal strategy sessions throughout North America, Europe, Asia, Australia and the Middle East – helping sales teams formulate competitive strategies for “must win” large pursuits. Mr. Martin is also an accomplished speaker who has provided keynote addresses to large audiences on sales habits that drive sales effectiveness.
Hosted By
1871 webinar platform hosts What's Your Value Proposition?
A collaborative space where Chicago's digital designers, engineers and entrepreneurs build their startups, share ideas, and change the world.
Documents
PDF
1871_What_is_Your_Value_Proposition_Matt_Martin.pdf
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