This live application workshop will focus on providing participants a systematic way to create, and communicate relevant and compelling value messages in order to gain access to key stakeholders to gain sponsorship and support.
To accomplish this, we will discuss key market trends and their implications, as well as apply frameworks to operationalize key customer and competitive insights.
Key questions we will answer include:
- What customer goal, challenge or initiative are you addressing with your innovative product/service?
- How does your product/service create value for your target customer(s) beyond what is available?
- What is the type of impact your solution will have on your target customer(s)?