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Thursday, Jun 11, 10:00 AM CDT · 45 minutes

Planning for a Strong Recovery: Dealing with Facts Not Fear

June 11, 2020 at 10:00:00 AM · Central Time (US & Canada)
About This Webinar

During these unprecedented times, facts and not fear should rule our days. As we all grapple to adjust to new norms, Lydia M. Di Liello, chief executive officer and president, Capital Pricing Consultants L.L.C. will discuss the pricing response and how to protect your company’s profitability.

With businesses feeling the impacts of COVID-19-related market disruption, companies may feel increasing pressure to make reactive price changes that align with their competition. Lydia will share fact-based tactical and strategic recommendations on when to adjust your pricing strategy, and when to stay the course.

You will leave knowing:
• The important distinction between proactive versus reactive pricing.
• Why lowering prices out of fear may be detrimental to your industry.
• When to be willing to do things you’ve not done in the past.

Who can view:
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
CEO & founder, Capital Pricing Consultants
Lydia Di Liello brings more than 25 years of global revenue management, pricing
expertise and business leadership to her clients.

Working with over 16 countries in both Fortune 50 and privately held firms, Lydia’s
experience provides a breadth of knowledge and an understanding of the unique
challenges her clients face. Her leadership roles have included manufacturing, pricing
and procurement, including nine years at the executive level in customs plastics

She is a noted speaker and has presented throughout the United States, Europe and
Asia leading executive sessions and workshops. She is a frequent contributor to pricing
industry publications including: The Pricing Advisor, The Pricing Journal and Pricing
Brew as well as a featured guest on Pricing Podcasts and Twitter chats. Most recently,
she published in Regions: a Division of INC Business Resources.

Lydia is a member of the Professional Pricing Society Board of Advisors and earned an
MBA on scholarship from Youngstown State University. She is passionate about creating
profit with proven transformational results for her clients’ bottom line.
Webinar hosting presenter
General Manager of Commercial Excellence, Zilliant
Barrett leads the Business Solutions Consultant team, aligning Zilliant solutions to customer needs and promoting pricing and sales best practices among our customers. Over the past two decades, Barrett has built and delivered optimization and pricing solutions to Fortune 500 businesses in diverse vertical industries including building materials manufacturing and distribution, industrial components manufacturing, semiconductor manufacturing, office-supply distribution, hardware-software distribution, pharmaceutical and medical-device distribution, telecommunications, and multiple travel & transportation verticals. He has held management positions at multiple software enterprises including Manugistics, Revenue Technologies, Talus Solutions and AtWork Technologies. Barrett is a frequent speaker and author on achieving rapid, sustainable profitability improvements through the application of pricing science. Barrett received both his Bachelor of Science in Applied Mathematics and his Master of Science in Operations Research from the Georgia Institute of Technology.
Hosted By
Zilliant webinar platform hosts Planning for a Strong Recovery: Dealing with Facts Not Fear
Zilliant’s solutions help B2B companies solve a wide range of pricing and sales challenges, allowing them to gain more strategic control of their business performance using an innovative blend of data science and software solutions. Our innovative cloud native platform and applications, paired with an outcome-focused dedication to customer success, gives company leaders the confidence and know-how to remain competitive now and in the future. Learn more about how Zilliant helps companies reimagine pricing and sales at www.zilliant.com.