Your customers come and go, but the most growth comes from those who stay, and investing in new customers is between 5 and 25 times more expensive than retaining existing ones (Harvard Business Review).
The more customers you keep, the more your profitability will skyrocket. It's not unusual for business owners and marketers to be stuck in a rut using old thinking - methods that focused on aquiring customers, not on keeping them.
It's time now to be more forward thinking in your marketing, using a more holistic, customer lifecycle approach instead.