The Power of Purpose: How to Drive Performance through Meaningful Work

Employees today want more than a paycheck from their employer; they want jobs that align with their values, career goals and life stage. They want work that is fulfilling and satisfying. It could be an opportunity to contribute to the community, support their family, grow their career, or another priority unique to them. Meaningful work, while deeply personal, is also incredibly motivating.

In one Canadian study, 90% of respondents were willing to trade a portion of their income for greater meaning. Similarly, 86% of Gen Z and 89% of Millennials in a SHRM survey said purpose was important to their job satisfaction. When people find meaning in their work, they bring more energy, creativity, and loyalty to the workplace. Fulfilling work also strengthens trust, improves collaboration, and supports adaptability during periods of change. It drives employee engagement and performance.

This desire for purpose is a clear business opportunity, yet leaders are seldom taught how to help employees find meaning in their work. The task is also challenging because purpose is dynamic as well as personal. It shifts depending on a person’s circumstances. Only through strong relationships can leaders understand what motivates each person and help them find meaning in their work.

Join us February 19 for a 1-hour free webinar hosted by Donald Thompson, author of The Employee Engagement Handbook, A Leader’s Guide to People, Purpose, and Performance. Thompson is an award-winning CEO and multi-exit entrepreneur, honored as EY Entrepreneur Of The Year®, named to Forbes Next 1000, and a 3x Inc. 5000 Chief Executive. Currently the Managing Director of the Center for Organizational Effectiveness at Workplace Options, he is also the host of the High Octane Leadership podcast.

Along with a panel of experts, Thompson will explore how leaders can intentionally foster meaningful work while driving measurable business results.

What You’ll Learn:

- What “meaningful work” means and how to talk about it

- How to cultivate strong relationships and workplace trust

- Practical ways to support meaning, such as career growth and recognition

- How to link business objectives to individual priorities

Discover how cultivating meaning and purpose in the workplace can help organizations engage employees and create high-performing teams.