White Castle + SoundHound: Scaling Voice AI In The Drive Thru
Over the last year we’ve seen an explosion of ideas on how advanced artificial intelligence can improve restaurant operations and the customer experience. Undoubtedly, 2024 will be the proving ground for those applications – some are set to become industry “must-haves”, while others will be unceremoniously discarded.
One company that is already further along on its AI journey than most is White Castle. This fast food restaurant with over 100-years of history has also kept a keen eye on the future. Its deployment of voice AI at the drive-thru is seeing incredible results, and the chain recently announced plans to roll it out to over 100 lanes this year. It’s also seen success with its robot burger cook.
Join us as we discuss White Castle’s AI journey, from understanding the promise of new technology through to execution and – importantly – an impressive return on investment.
Before his tenure at SoundHound, Lauricella was the Head of Business Development at Atlassian. In this capacity, he was responsible for overseeing significant partnerships and played a pivotal role in the acquisition of five companies, enhancing Atlassian's market position and product offerings. Preceding his involvement with Atlassian, he undertook roles in partnership development, product management, and marketing at BroadSoft and Plivo, further honing his expertise in strategic business development and cross-functional leadership in the tech industry.
