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The Loyalty Iceberg: Creating Human-Centered Experiences

About This Webinar

For a long time, customer loyalty has focused on two things: signups and discounts. The commonly accepted thinking was to capture email addresses and send promotions in order to increase transactions. In sum, traditional loyalty = transactional loyalty. But we now know that when it comes to creating enduring customer relationships, transactions are just the tip of the iceberg. A customer must choose you over the competition over and over – and for reasons beyond price. The experience has to be about more than just the transactional cycle of spending money to earn rewards in order to spend more money. From identifying and understanding your customer base to removing friction and adding value, we’ll explore how to create the kind of engagements that result in true loyalty to help you retain customers, drive more revenue from those relationships and succeed in beating out the competition.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Product Management Director, NCR
Webinar hosting presenter
Co-Founder/Chief Strategy Officer, Clutch
Webinar hosting presenter Joe Guszkowski
Senior Editor, Restaurant Business
Hosted By
Winsight webinar platform hosts The Loyalty Iceberg: Creating Human-Centered Experiences
Winsight delivers connections and intelligence to four of the fastest-growing verticals—convenience retailing, grocery businesses, restaurants and noncommercial foodservice—through broad and cutting-edge platforms. No company is better positioned to meet the food industry’s needs than Winsight.
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