There was a time when restaurants were able to get by with minimal marketing — but especially in this post-COVID era, that time has passed. Truly competitive restaurants are tapping into the power of data and analytics to drive growth. In particular, loyalty programs have emerged as the primary source for guest data collection and understanding visit behavior. But is capturing visit data through loyalty alone enough?
In this session, we will explore the sources and benefits of offline customer visit data, as well as ways to leverage this information to drive revenue growth. We’ll also dive into case studies and tangible tactics showcasing how visit data will be the key competitive advantage to marketing success for restaurants moving forward.