The arrival of alternative energy vehicles represents the biggest disruption to the refueling market in many years. For gas stations, convenience stores and retailers alike, the opportunity to attract drivers and create new revenue streams is too big to be ignored. Location technology and data are now key to many data-driven processes in various industries and is now proven to be a key differentiator in building an optimal EV strategy. Shifts in demographics due to the pandemic and accommodating a hybrid work environment is also challenging the existing model for fuel retailers.
The main challenge for today’s retailers and real estate industry is how to properly develop their EV strategy, where to start and what tools and data are available to help them in their decision-making. You don’t know what you don’t know. So, making sure you work with a partner that understands the changing marketing dynamics is critical.
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