How to make your CBD category safe & successful: A guide on how to increase sell through and reduce compliance emergencies.
The CBD industry hasn't done itself any favors when it comes to consumer confidence. It’s a category facing widespread skepticism thanks to false claims and hyperbole, misinformation and lack of consumer education. And even worse, it’s getting little help from the FDA, which has failed to do its job of imposing the regulations that are absolutely necessary to ensure consumers can reap CBD’s wide-ranging benefits – benefits that can only be found through sophisticated, responsibly manufactured, and effectively delivered CBD.
Join Nicole Maione, General Manager at Caliper Foods, as she shares insights on how to get the right products on shelves—products that validate their claims and uphold strict manufacturing practices—to ensure you are meeting consumer needs. The right products will allow for more successful trial and repeat while reducing challenges with compliance.