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How Casey’s Created a World Class Digital Loyalty Platform

About This Webinar

In today’s hyper-competitive marketplace, Casey’s, needed to meet their customers’ expectations by delivering a digital experience that was seamless and personalized. To meet this challenge they launched a comprehensive loyalty and engagement platform that enabled them to engage with their customers at the pump, in the store, and in their community. Join Art Sebastian, Casey’s VP of Digital Experience, as he shares Casey’s digital transformation journey.

You’ll learn how Casey’s:
— Implemented a game-changing loyalty solution (Punchh) that serves the needs of all their businesses including fuel, prepared food, grocery and CPG
— Drives customer acquisition and retention at the pump, instore and online
— Established a unified hub for customer data through system integrations with their POS (NCR), fuel pump system (Retalix - NCR), online experience (SAP Hybris) and messaging hub (Salesforce Marketing Cloud)
— Delivers personalized, real-time offers across all digital channels

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
VP-Digital Customer Experience at Casey’s General Stores
Art Sebastian serves as Vice President of Digital Customer Experiences at Casey's General Stores, Inc., a role which he assumed in 2018. Most recently, he was a strategic advisor for Groceryshop, a one-of-a-kind innovation event that includes both established and startup CPG brands, supermarkets, c-stores, drug stores, discount stores, ecommerce players, warehouse clubs, grocerants and non-traditional grocery retailers. He previously served as Vice President of Digital Shopping and E-Commerce for Meijer Inc. In that role, Sebastian and his team were responsible for understanding consumers and providing them with innovative ways to shop at Meijer across the E-Commerce and digital landscape. Before joining Meijer in 2015, Sebastian was Vice President of Category Leadership and Shopper Insights at Kraft Foods and prior to that served as Senior Vice President of Strategic Client Insights for Sara Lee North America. In his two decades of career, Sebastian has alternated between the seller and supplier side of the retail industry, serving in executive roles with Nash Finch, American Stores Company, Kraft Foods, Albertsons LLC, and ConAgra Foods.
Webinar hosting presenter
Co-founder and CEO of Punchh
Shyam Rao is a Co-Founder and CEO of Punchh.
Shyam earned a Bachelor of Science degree in computer engineering from the University of Toronto and an MBA from the University of Chicago.
Hosted By
Winsight webinar platform hosts How Casey’s Created a World Class Digital Loyalty Platform
Winsight delivers connections and intelligence to four of the fastest-growing verticals—convenience retailing, grocery businesses, restaurants and noncommercial foodservice—through broad and cutting-edge platforms. No company is better positioned to meet the food industry’s needs than Winsight.
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