Secrets of B2B Marketing Webinars

Join us for a fact-filled session on how you can make your company’s marketing webinars more effective at capturing interest from your target market and converting that interest into sales leads.

Ken Molay, president of Webinar Success and a former director of product marketing, presents tips to help you plan, prepare, and deliver webinars as a part of your marketing program. A properly executed webinar can present your company, products, and services in the best light, starting prospects along the sales path. But a poor webinar experience can frustrate and antagonize your attendees, sending them towards your competitors.

This free educational session outlines the key tasks that need to be accomplished when putting together a marketing webinar. You will learn how to involve personnel in your own company and external guest speakers to ensure a smooth and productive experience. We will look at aspects such as promotion and registration, preparation activities, and sales follow up. We will cover considerations for including video or live demonstrations in your webinars and see how they compare to PowerPoint presentations.

This seminar is appropriate for producers and presenters of business marketing webinars. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new marketing channel. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.