The marketing webinar has become a trusted staple of lead generation. However, like any other public-facing marketing activity, your marketing webinar needs to present you in the best possible light and help you attain your marketing objectives. Marketing webinars can build awareness, advance prospects along the sales cycle and establish you as a thought leader in your field. Or they can frustrate and annoy your audience to the point that they never want to hear from you again!
Join Ken Molay, president of Webinar Success and a former director of product marketing, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest.