Sharmadean Reid is the Founder of Beautystack. Her mission is to use technology to economically empower women.
A former fashion stylist and brand consultant who started WAH as a hip hop magazine for girls in 2006 while still at university. She then founded WAH Nails as a side project in 2009.
WAH completely changed the beauty landscape with its millennial voice, feminist attitude and innovative salon space. She then wrote two books, delivered global pop up nail salons for 100s of brands, created a product line with Walgreen Boots Alliance and was awarded an MBE from HRH Queen in 2015 for services to Beauty.
Alongside all of this she shared her journey by organising business events for young female entrepreneurs culminating in futuregirlcorp.com.
In 2016 she opened a dreamy salon in Soho, London, showcasing a Virtual Reality Nail Design app in collaboration with DVTK and is constantly looking for ways to push the salon experience further through technology.
With her experience from WAH, she founded Beautystack, a new way to book beauty through images.
Vanessa is one of the UK’s most well-networked women and has provided keynotes on a variety of career related topics for over 500 companies worldwide. Vanessa is also one of the UK’s most prominent figures in gender equality and often provides guidance and consultancy to both government and corporate organisations who are seeking to attract, develop and retain their female talent. Vanessa was awarded her OBE in June 2018 for her services to women and the economy.
At the height of her successful 25 year career in the financial services, Vanessa launched the award winning WeAreTheCity.com in 2008 as a vehicle to help women progress in their careers. WeAreTheCity.com now has over 120,000 members and provides resources/conferences/awards/jobs to women across the UK. Vanessa is the also the - founder of UK wide diversity forum Gender Networks. Gender Networks (formerly The Network of Networks) brings together diversity leaders from 85 cross sector firms to share best practice on a quarterly basis.
Vanessa is also the author of the book “Heels of Steel: Surviving and Thriving in the Corporate World” which tracks her career and shares 13 chapters of tips to succeed in the workplace.
Over the past twelve years, she has accumulated over 20 industry awards, including Women in Banking & Finance’s Champion for Women, Financial News Top 100 Rising Star, The International Alliance for Women Top 100 Women globally & Brummells Top 30 London Entrepreneurs. In 2015 Vanessa was in GQ UK’s Top 100 Connected Women and the Evening Standard’s 1000 Most Influential Londoners. Vanessa is a regular guest on TV and radio and also sits on the Government Digital Services advisory board.
Vanessa is also the Pearly Queen of The City of London, a tradition that has been in her family for over 100 years. She is an avid charity worker and sits on the board for Cancer Research UK as one of its Women of Influence. Vanessa also sits on the Centenary Action Group founded by Dr Helen Pankhurst CBE.