Reid Holzworth leads IVANS strategic direction. He is a prominent insurance industry leader with extensive insurance experience in both broker and insurer distribution environments. Holzworth was the founder and CEO of TechCanary, an InsurTech leader that Applied Systems acquired in 2019. TechCanary built an innovative set of insurance solutions on the Salesforce platform to create choice and flexibility for agencies who prefer Salesforce.com, which has since been incorporated in Applied’s portfolio under the name Applied Epic for Salesforce. Holzworth’s extensive industry experience, innovation-first mindset and commitment to simple, valuable customer experiences will be hallmarks of his leadership of IVANS and the expansion of its compelling innovation strategy.