Economic headlines may feel unpredictable—but event demand follows patterns. What matters is how those trends shift your food and bev costs, staffing decisions, and booking calendar.

In this session, we’ll break down the current economic landscape and what it means for events demand. You’ll learn which signals matter, which are noise, and how to protect margin by planning for demand instead of reacting to it.
Events often stay resilient because milestone gatherings and corporate needs don’t move in lockstep with à la carte traffic. We’ll cover what that means for your sales strategy, forecasting, and capacity planning in the months ahead.

What we’ll cover:

- How economic conditions influence event demand and venue margins

- Why events often remain stable even when other revenue streams soften

- Practical forecasting to stay ahead of demand shifts to balance labor and inventory with confidence.