In today’s digital landscape, website design is about more than aesthetics—it’s about understanding how people think, feel, and make decisions. This webinar explores the intersection of behavioural science, persuasion, and emotion in shaping online experiences.
We’ll examine how design choices—from layout to language—can influence perception and behaviour, often through cognitive biases, the mental shortcuts people use to make decisions quickly. Concepts like social proof, scarcity, and framing can be powerful tools, but they also raise important ethical questions.
We’ll also look at deceptive design, where these techniques are used to manipulate users into unintended actions. Through real-world examples, we’ll highlight why designing responsibly matters.
Ultimately, this session is about using behavioural insights to create effective, user-centred experiences—while always designing for good, building trust rather than exploiting it.
With a background in psychology and a master’s degree in UX, Alison had a number of varied roles before joining Bunnyfoot, both agency and client-side. These included leading Usability and UX departments at NatWest and online bank Egg, and establishing a user-centred design capability at Razorfish.
As our Head of Insight and UX he enjoys mentoring others in their personal development to develop skills in user centred design and research.
He is also passionate conducting expert evaluations based on the latest design solutions and building complex and interactive prototypes in Axure to validate assumptions and hypothesis.
He is accredited by both Nielsen Norman (NNg) and the Interaction Design Foundation (IDF) in user experience and enjoys reading about behavioural psychology.
