Economic factors and post-pandemic digital consumption make it imperative for Marketers to have a 360-view of their customers to improve the customer journey and protect their privacy. Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack.
The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer's Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn't meet their needs. So where do we go from here? In this webinar, we’ll explore:
- Why customer data platforms are a must-have solution
- How Marketers connect the dots between business expectations and the reality of CDP solutions
- The biggest challenges when vetting, investing and using CDP technology
- How companies like HEINEKEN USA and VF Corporation realize the full value of their CDP implementation