Identifying new sponsorship categories and creating potential sponsor connections remains an enduring challenge for sponsorship sellers. In this skills-focused lunchtime session we identify the key considerations for sponsorship sellers in generating a prospect list, approaching new partners and cultivating new leads. Using empirical data, alongside sponsorship trends and insight we will explore “what’s hot and what’s not” in changing – and challenging times.
Catherine Hawkins is a commercial specialist with over 20 years of experience in the sales and sponsorship sector. As founder of Think!Sponsorship she has developed & created a number of tools for the sponsorship industry. These include the...
William Fenton has worked in sponsorship for over 27 years and is co-author of The Sponsorship Handbook. A qualified researcher, William is a Director of The European Sponsorship Association (ESA) and represents the industry in Brussels. Over the...
Think!Sponsorship connects the sponsorship industry through a broad offering that includes conferences (digital & live events), training (webinars, live learning, digital classrooms) and networking events. Our consulting division support organisations seeking to maximise their sponsorship potential through analysis, strategy, pricing and packaging work. We are committed to providing affordable information and ideas that enables sponsorship best practice.