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Probiotics: Consumer Perceptions and Opportunities

About This Webinar

More than ever, consumers are prioritizing health and finding ways to make positive changes to their lifestyle. To address wellness needs in this health-focused consumer landscape, food processors turn to functional ingredients like probiotics to provide documented health benefits in food and drink.

In an exclusive Food Institute webinar, bioscience company Chr. Hansen teams up with consumer analytics tech agency Social Standards to uncover unique insights into the probiotic consumer. By attending this event, you’ll discover:

• The importance of understanding what a probiotic is
• Consumers’ perception of probiotics and their benefits
• Motivations consumers have for taking probiotics
• What consumers are saying about probiotics on social media


Sponsored By:

Chr. Hansen is a global bioscience company that develops natural solutions for the food, nutritional, pharmaceutical and agricultural industries. In our effort to grow a better world, we develop and produce cultures, enzymes and probiotics for a rich variety of foods, beverages, dietary supplements and animal feed. Learn more at https://www.chr-hansen.com/en/.

Who can view: People who attended or registered for the webinar only
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Sr. Director – Scientific Affairs, Chr. Hansen
Greg received his PhD from the University of Wisconsin - Madison (Department of Food Microbiology and Toxicology). He began his post-graduate career at Abbott Nutrition, and for five years focused on developing innovative probiotic solutions for adults and children. Greg then held several positions in a 15-year career at Danisco - DuPont, including Global Probiotic Technical Director and Global Business Development roles. In 2013, Greg joined forces to acquire UAS Laboratories, a probiotic-focused dietary supplement company, where he held the role of Chief Scientific Officer. In 2020, Chr. Hansen acquired UAS Labs, and Greg now enjoys the role of Sr. Director –Scientific Affairs within the Human Health business unit. Current responsibilities include discovery research using various pre-clinical tools, as well as human intervention trials. Greg has published multiple papers in the areas of probiotic clinical benefits, application know-how, and microbial safety parameters.
Webinar hosting presenter
Vice President of Data Analytics & Customer Experience, Social Standards
Jordan Breslauer is the Vice President of Data Analytics & Customer Experience at Social Standards, a company whose technology enables customers to develop next-generation business and investment strategies rooted in the voice of consumers. Jordan has been with the company for three years, playing an integral role in the product's evolution and carving out the core use cases that drive customer success. In this role, Jordan has worked closely with BofA for the past three years helping the Global Equity Research to unearth valuable insights on consumer trends across a variety of key CPG sectors. Jordan is passionate about the unique angle that Social Standards has taken to analyze social data which involves leveraging the power of linguistics to harness the collective intelligence emerging from social media conversations. Jordan has a wealth of experience in integrating consumer data products and telling compelling analytical stories dating back to his previous roles at Nielsen.
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