The Expanding Role of Design in the Tech World
Hosted on the Media Temple (http://mediatemple.net/) Stage.
Next on the Media Temple Stage: https://www.bigmarker.com/techweek-la/DIY-Consumer-Research-Getting-the-information-you-need-to-make-solid-marketing-decisions
Innovation driven by market vision, technology advancements or just a pie-in-the-sky idea, must truly fit a need, a new product can no-longer be a checklist of features (+x,y,z) or a mere styling exercise. Design is fast becoming the bridge between culture, feature and function, uncovering truths about what actually works between humans and new technology.
Gadi Amit will cover the ways designers are increasingly influencing the ‘skunk-work’ teams within companies and pushing innovation to places not envisioned.
Gadi Amit is the founder and principal designer of San Francisco-based firm, NewDealDesign. Working with Silicon Valley’s top technology companies, Gadi has created some of the most iconic devices over the last decade, including FitBit, Lytro Camera and Google’s new modular Ara phone. Today he’s working with the best and the brightest tech firms to create new technologies that will come to light in the next six to 18 months.
