A Conversation With Stephanie Horbaczewski, President and CEO Of StyleHaul
Hosted on the Media Temple (http://mediatemple.net/) Stage.
Next on the Media Temple Stage: https://www.bigmarker.com/techweek-la/The-Rise-of-the-Digital-Beauty-Influencer
How The Female Millennial Changed the Fashion and Beauty Industry Via Online Video and Social Media Programming
In this discussion, Stephanie Horbaczewski, president and CEO of StyleHaul, the largest fashion and beauty network on YouTube, will talk about the ever-shifting content demands of the coveted female millennial demographic. According to Nielsen, YouTube reaches more U.S. adults aged 18-34 than cable. The value proposition for marketers trying to reach this audience lies in the understanding of what makes a millennial click, watch, engage and share content, and how diverse and varied the segment can be.
StyleHaul’s vertical lends itself to the richness and depth of interaction that online video offers, a testament to the success of the company. Join us to learn more about how the platform is revolutionizing the fashion and beauty industries and creating campaigns for some of the world's biggest brands via digital influencers.
Moderated by Chrystina Woody - VP of Communications, StyleHaul
Chrystina Woody is the Vice President of StyleHaul, the largest fashion and beauty network on YouTube, with more than 4900 content creators attracting 199+ million network subscribers.
In her role, Chrystina spearheads messaging, globally, and branding opportunities, which shape and elevate the company’s profile. She and her team lead global strategic media relations for marquee branded content deals with the likes of Maybelline and L’Oreal, and work closely with the C-suite to formulate the executive and company platform via corporate communications, as well as the YouTube global press team, focusing on consumer and talent management agencies and partners on behalf of StyleHaul. Speaking engagements, events, social media programming and creating entertainment “buzz” for original content deals also fall within her scope.
With more than 11 years leading global marketing and digital campaigns for brands like Samsung, Xbox, Microsoft and General Motors, Chrystina has worked for award-winning agencies such as Edelman, Weber Shandwick and Porter Novelli during her career.She is a native of Los Angeles and resides in Silver Lake, CA with her husband. She is fluent in Spanish and is a graduate of the Annenberg School at the University of Southern California. She’s proud of her Instagram account @TheWoodyTrain.
