Branding is an incredibly important aspect for any company, as it has advanced beyond just the functional benefits, and may help define the entire identity of a company. The discussion touches on large relationship changes between tech brands and consumers, the increase in communicating and connecting with consumers, and tech brand susceptibility to company repositioning at just a click or tap away. Join the conversation and learn how to most effectively brand anything — from your tech company to yourself!
Speakers: Idea Lemon
Speaker: Ryan O’connel
Speaker: David Gardner
The world has never been noisier. Attentions spans have never been shorter. And the best tech companies will go unnoticed unless they learn to cut through the clutter and grab their audience by the shirt collar. How? The key lies with expertly crafted brand positioning.
Speaker: Jean Ellen Cowgill
In our world, the next webpage is never more than a click or tap away–while at our desks, on our commutes, or in line at our local coffee shop. This has led to a radical change in our relationship to the content and to the brands we most value. Today’s most creative companies are bringing their missions to life by re-imagining what, where, and how they communicate and connect. Join Jean Ellen Cowgill, President of Atlantic Media Strategies, for an in-depth look at the modern media mindset and its future implications.
Speaker: Chris Curtin
Speakers: Jake Nickell, Todd O’Hara