Lance Reynolds spent a decade as a restaurant owner/operator of 4 locations, a catering company & a commissary in Flagstaff, Az. Later Lance founded Food Biz Today, a school for hospitality owners & managers to learn to integrate systems & tools into their operations to increase and maintain profitability in their businesses. In short, Food Biz Today taught restaurants how to make money. FBT expanded to 7 schools, in 3 states, when he decided to sell the company in 2013. Lance is currently the Senior Manager of the Restaurant Operations Consulting group at US Foods. He has spent the last 7 years traveling to over 30 states to train and mentor restaurant operators and consultants while also working as a keynote speaker, panelist and trend analyst at restaurant industry tradeshows and events.

Since joining Technomic, Wade Hanson, Principal, has conducted and written numerous multi-sponsor and proprietary studies encompassing all foodservice segments. He has extensive expertise in market sizing, market trend evaluation and competitive assessments/benchmarking. During his years with the firm, he has had an active role with key clients in interpreting implications and developing targeted strategic plans.

Dave's foodservice background has covered every gamut of the industry as the nation’s award-winning top DSR (ID Magazine “Distributor Sales Rep of the Year,” Selling over 12 million to street customers) in 1985, to designing a pioneering nutritional and menu-planning software application used by nursing homes and hospitals, managing food manufacturing sales networks, riding with, educating and training thousands of DSRs, brokers, and manufacturer reps, and owning a barbecue and blues restaurant.
Since 2006, Dave has been helping build the non-profit “Association for Foodservice Distributor Representatives (AFDR).” AFDR is the voice of DSRs, the foodservice street sales force which now has over 5000 members from over 700 distributors. Today, Dave helps AFDR's DSR members and AFDR’s brand partners architect interactive sales systems. Leveraging over 25 years of consulting experience and sales training with many companies, large and small, such as, Sysco, U.S. Foods, Ben E Keith, Martin Bros, General Mills, Campbell's, Tyson, Sara Lee, KraftHeinz, Dole, ConAgra, and Cooper Farms, as well as, hundreds of foodservice distributors, manufacturers, brokers, national and regional restaurant chains and independent operators.

As the host of the “DSR Live,” an audio podcast for development and training that connects the dots for the Foodservice Industry's Sales Reps, Dave has been able to reach new and seasoned salespeople with interviews of operators and other sales reps.

You’ll also find Dave working with many end-user operators and chains to help them spec which products to use in their particular operations.