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Thursday, Jan 14, 12:00 PM CST · 45 minutes

Buffalo Wild Wings: How to Navigate On-Premise during COVID-19

January 14, 2021 at 12:00:00 PM · Central Time (US & Canada)
About This Webinar

Following our on-premise reinvention discussion, we’ll hear from David McPhillips, director of beverage strategy and innovation at Buffalo Wild Wings. He’ll share how the brand has navigated the pandemic thus far, including menu and operational innovations. He’ll also discuss post-pandemic plans for growth as the company applies recent learnings to the business. Suppliers will learn how to better support operators like Buffalo Wild Wings both now and beyond the pandemic.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Jack Cleveland
Senior Manager, Programs
Webinar hosting presenter
Director of Beverage Strategy & Innovation at Buffalo Wild Wings
David McPhillips serves as Director of Beverage Strategy & Innovation for Buffalo Wild Wings, the largest sports bar brand in the United States with more than 1,200 locations and the largest retailer of draft beer in the U.S. Buffalo Wild Wings is part of the Inspire Brands family of restaurants.
As Director of Beverage Strategy & Innovation, McPhillips leads all beverage research, programming, innovation development, assortment and analysis that supports Buffalo Wild Wings’ liquid intelligence initiatives.
Prior to Buffalo Wild Wings, McPhillips most recently served as Director of On-Premise Customer Marketing for the HEINEKEN USA portfolio of brands during his twelve-year tenure with the company holding a variety of positions in sales and marketing. Based in New York, he was responsible for developing consumer insights and brand programming for all on-premise national retail accounts in the U.S.
Before HEINEKEN USA, McPhillips worked six-year stints at both TGI Friday’s and Champp’s Restaurants in operations.
McPhillips is a summa cum laude alumnus of the University of Maryland, where he received a Bachelor of Communication Studies with a concentration in Speech & Diversity.
Webinar hosting presenter
Principal, Technomic
Donna directs the firm’s convenience store and adult beverage practices. She is a veteran of the foodservice and drinks industries, having consulted for and covered the restaurant, foodservice, convenience store, beverage and adult beverage markets for nearly two decades.
Hosted By
Technomic webinar platform hosts Buffalo Wild Wings: How to Navigate On-Premise during COVID-19
Technomic webinars